Founder’s Letter

WHO WE ARE

Good Trouble Bourbon was created with intention.

I’ve spent my life building businesses, honoring culture, and creating spaces where people feel seen, valued, and inspired. Along the way, I learned something powerful: the moments that matter most are often the ones we share—around a table, over conversation, with a glass raised with purpose.

Good Trouble Bourbon was born from that belief.

This brand is rooted in courage, culture, and community. It honors the artists, leaders, and changemakers who have shaped our world—often without recognition—and it invests in the future by supporting cultural preservation, education, and opportunity. We celebrate doers, dreamers, and troublemakers.

Every bottle tells a story.
Every pour fuels impact.
And every gathering becomes a moment of meaning.

Good Trouble is not about excess or noise.
It’s about intention.
It’s about legacy.
And it’s about bringing people together in a way that lasts.

Thank you for being part of this journey. I’m honored to build it with you.

With gratitude,
Dee M. Robinson
Founder, Good Trouble Bourbon 

The bottle's broad shoulders, shown in the bottle’s bold shape, is to reflect the strong shoulders of our ancestors and trailblazers for whose shoulders we stand on that strengthen and lift us today.

A metal coin with the logo was embedded in the T-top closure, encouraging the imbiber to transform a moment of conversation into a lasting movement. Adding value to the very moment you share a drink and to inspire everyone to shine the light within.

A GT monogram was designed to form an equality symbol. To show that Good Trouble can do just that, cause people to see one another in a new way over a great conversation while drinking our great bourbon - this is a A Spirited Conversation.