Our mission is to inspire courage, foster brave and spirited conversations, and to be a catalyst for positive change. Let’s talk. We aspire to ignite the spirit of 'good trouble' in every individual - the spirit that emboldens us to challenge norms, take a stand, and be a force for good in the world.

We aim to shorten the runway to success for underrepresented communities, providing them with the tools, opportunities, and platforms to shine their light brightly. By doing so, we believe that we can create a more equitable, inclusive, and just society.

Through our Shine Your Light Foundation, we strive to materialize this mission, investing in initiatives that support and uplift the marginalized.

Our goal is to awaken the 'troublemaker' within every individual - the voice that dares to speak out, the hands that dare to create change, and the hearts that dare to care profoundly.

Good Trouble Bourbon serves not just as a testament to excellent craftsmanship, but as a beacon of our enduring commitment to creating 'good trouble.' Our mission is to inspire you to find the courage to listen, act, and right the wrongs.

Join us on this journey. Taste the spirit of Good Trouble Bourbon, and let's create a ripple effect of positive change together. It's time to shine your light, be good, do good, and make good trouble.