Good Trouble Wordmark Logo in Black


At Good Trouble Bourbon's Shine Your Light Foundation, our mission is to illuminate paths of unity and understanding through community engagement and dialogue. Inspired by the rich heritage and opportunities for more inclusion in the spirits industry and other non-traditional avenues, we strive to foster environments where diverse voices are heard, welcomed, respected, and celebrated. Our goal is to leverage the universal appeal of bourbon as a tool to bring people together, sparking brave and necessary conversations that bridge gaps, challenge perspectives, and promote empathy and solidarity.

Shine Your Light!

Good Trouble Bourbon Bottle

Shine Your Light!

Our mission is to inspire courage, foster brave and spirited conversations, and to be a catalyst for positive change. Let’s talk. We aspire to ignite the spirit of 'good trouble' in every individual - the spirit that emboldens us to challenge norms, take a stand, and be a force for good in the world.

We aim to shorten the runway to success for underrepresented communities, providing them with the tools, opportunities, and platforms to shine their light brightly. By doing so, we believe that we can create a more equitable, inclusive, and just society.

Through our Shine Your Light Foundation, we strive to materialize this mission, investing in initiatives that support and uplift the marginalized.

Our goal is to awaken the 'troublemaker' within every individual - the voice that dares to speak out, the hands that dare to create change, and the hearts that dare to care profoundly.

Good Trouble Bourbon serves not just as a testament to excellent craftsmanship, but as a beacon of our enduring commitment to creating 'good trouble.' Our mission is to inspire you to find the courage to listen, act, and right the wrongs.

Join us on this journey. Taste the spirit of Good Trouble Bourbon, and let's create a ripple effect of positive change together. It's time to shine your light, be good, do good, and make good trouble.


The Shine Your Light Foundation is dedicated to creating a world where our commonalities are the foundation of our strength. We aim to:

1. Encourage Inclusive Dialogues: Organize forums and events that bring varied communities together, using the unifying nature of bourbon to stimulate open and honest conversations about important social issues.

2. Support Education and Awareness: Provide resources and educational programs that highlight the rich, diverse history of bourbon and its role in shaping societies, fostering a deeper understanding and appreciation of this heritage.

3. Empower Communities and Good Troublemakers: Partner with local and global initiatives that aim to uplift underrepresented voices, providing support through funding, advocacy, and collaborative projects.

4. Promote Responsible Enjoyment: Advocate for the responsible and mindful enjoyment of bourbon, emphasizing its role in social bonding and cultural exchange rather than mere consumption.

Through these efforts, the Shine Your Light Foundation, seeks to create lasting change, one conversation at a time, underpinned by the belief that when we choose to shine our light, we can collectively make the world a better, more understanding place.

Every bottle of Good Trouble sold contributes to The Shine Your Light Foundation - Making People and Places Better Than We Found Them.

Good Trouble Bourbon

Shine Your Light Foundation

Shine Your Light Foundation
Programs We Support