“Good Trouble” isn’t just a phrase — it’s a call to action.

“Good trouble” isn’t just a phrase — it’s a call to action.

As I listened to Senator Cory Booker’s powerful and record-setting floor speech, I was moved by his unwavering commitment to justice and progress. He reminded us that leadership means speaking truth, even when it’s inconvenient. He honored the legacy of those who came before us — especially the late Congressman John Lewis, who coined the term “good trouble.” That phrase lit a fire in me years ago, and it continues to guide me today.

That’s why I created Good Trouble Bourbon.

It’s more than a spirit — it’s a symbol. A tribute to the rebels with a cause, the visionaries who fight for equity, and the dreamers who dare to make the world better. Good trouble is a story of boldness, courage, and disruption for good.

We use bourbon as a tool — a conversation starter, a bridge between cultures, and a catalyst for change. It’s a way to gather people, spark dialogue, and toast to the work still left to do.

Let’s stand up. Let’s stir things up.

Join me in honoring those who paved the way by making your own good trouble — in your community, your boardroom, your business, your life.

Cheers to legacy. Cheers to action. Cheers to change. Cheers to the power of one.

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